{"id":52307,"date":"2025-11-30T18:44:00","date_gmt":"2025-11-30T16:44:00","guid":{"rendered":"https:\/\/ek.biem.sumdu.edu.ua\/?p=52307"},"modified":"2025-12-09T11:52:50","modified_gmt":"2025-12-09T09:52:50","slug":"participation-in-the-event-successful-exit-from-early-access-becastled-marketing-and-pr-at-the-release","status":"publish","type":"post","link":"https:\/\/ek.biem.sumdu.edu.ua\/en\/participation-in-the-event-successful-exit-from-early-access-becastled-marketing-and-pr-at-the-release","title":{"rendered":"Participation in the event “Successful exit from early access Becastled – marketing and PR at the release”"},"content":{"rendered":"\t\t
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\ud83d\udc49 <\/span>On\nNovember 30, 2025, fourth-year students of the educational program\n“Economic Cybernetics and Business Analytics”, studying the\ndiscipline “Organization of Computer Networks in Economics and\nBusiness”, attended a lecture by Ivan Titov on the final day of Games\nGathering 2025 Kyiv .<\/o:p><\/span><\/p>

\ud83d\udd79\ufe0f<\/span> <\/a>Games<\/a><\/a> <\/a><\/a>Gathering\n<\/a><\/a>2025 <\/a><\/a>Kyiv <\/a><\/a>is\none of the largest professional game development conferences in Eastern Europe.\nIt brings together leading industry professionals every year to present\ntechnological trends and inspire a new generation of professionals.<\/o:p><\/span><\/p>

\ud83c\udfa4 <\/span>During\nhis lecture, Ivan Titov , co-founder of the publishing agency Palaye ,\npresented a case study of the successful release of the Ukrainian game\nBecastled from early access on PC and consoles. Students learned about the\nproject’s comprehensive marketing and PR campaign, which included working with\nmedia, influencers , getting featured on the Steam homepage , and promotion on\nthe PlayStation platform .<\/o:p><\/span><\/p>

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\ud83e\udd16 <\/span>The\nlecture “Successful Exit from Early Access Becastled – Marketing and PR at\nRelease” demonstrated how technical aspects of development are combined\nwith business strategies for promoting the product on the market. This is\nespecially relevant for future professionals who plan to work at the intersection\nof technology, economics, and business analytics in the gaming industry.<\/o:p><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\ud83d\udc49 On November 30, 2025, fourth-year students of the educational program “Economic Cybernetics and Business Analytics”, studying the discipline “Organization of Computer Networks in Economics and Business”, attended a lecture […]<\/p>\n","protected":false},"author":60,"featured_media":52308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[209,219,218],"tags":[],"class_list":["post-52307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meetings-with-employers","category-meetings-practitioners-economic-cybernetics","category-meetings-practitioners-esports"],"_links":{"self":[{"href":"https:\/\/ek.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/52307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ek.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ek.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ek.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/ek.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=52307"}],"version-history":[{"count":0,"href":"https:\/\/ek.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/52307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ek.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/52308"}],"wp:attachment":[{"href":"https:\/\/ek.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=52307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ek.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=52307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ek.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=52307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}