{"id":52469,"date":"2025-12-17T10:05:31","date_gmt":"2025-12-17T08:05:31","guid":{"rendered":"https:\/\/ek.biem.sumdu.edu.ua\/?p=52469"},"modified":"2025-12-17T10:07:10","modified_gmt":"2025-12-17T08:07:10","slug":"digital-2026-a-three-tiered-approach-to-content-in-the-digital-economy","status":"publish","type":"post","link":"https:\/\/ek.biem.sumdu.edu.ua\/en\/digital-2026-a-three-tiered-approach-to-content-in-the-digital-economy","title":{"rendered":"Digital 2026: A three-tiered approach to content in the digital economy"},"content":{"rendered":"\t\t
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The marketing of the future is not a one-time ad launch, but a constant\nbrand presence at all points of digital contact with the user <\/span>\ud83d\udcf2<\/span>. In 2026, people will search, compare, and\nmake decisions based on social media, Google or AI searches <\/span>\ud83e\udd16<\/span>, YouTube <\/span>\ud83c\udfa5<\/span>, and marketplaces.<\/o:p><\/span><\/p>

According to the \u2018Digital 2026\u2019 guide from GENIUS.SPACE, a modern and\neffective marketing strategy is based on several key levels <\/span>\u2b07\ufe0f<\/span><\/o:p><\/span><\/p>

\ud83d\udd39<\/span> Level\n1: Attention Layer<\/o:p><\/span><\/p>

Use Reels, Shorts, TikTok, memes <\/span>\ud83d\ude04<\/span>.<\/o:p><\/span><\/p>

The goal is to attract initial attention and build recognition. This is\nyour \u2018funnel launch\u2019 <\/span>\ud83d\ude80<\/span><\/o:p><\/span><\/p>

\ud83d\udd39<\/span> Level\n2: Trust Layer<\/o:p><\/span><\/p>

Publish case studies, customer stories, explanatory carousels <\/span>\ud83d\udcca<\/span>.<\/o:p><\/span><\/p>

The goal is to demonstrate expertise and build the reputation of the\nbrand or specialist <\/span>\ud83e\udd1d<\/span>.<\/o:p><\/span><\/p>

\ud83d\udd39<\/span> Level\n3: Depth Layer<\/o:p><\/span><\/p>

Create long videos on YouTube, guides, analytical articles <\/span>\ud83d\udcda<\/span>.<\/o:p><\/span><\/p>

The goal is to meet real needs, become a cited source, and get into AI\nsearch results <\/span>\ud83d\udd0d<\/span><\/o:p><\/span><\/p>

So, effectiveness in 2026 will be determined not by a single viral\nvideo, but by systematic work with the audience at all levels <\/span>\ud83e\udde0<\/span><\/o:p><\/span><\/p>

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Information prepared based on materials from S-Play: <\/span>https:\/\/t.me\/osvita_vdoma\/3316<\/span><\/a> <\/o:p><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The marketing of the future is not a one-time ad launch, but a constant brand presence at all points of digital contact with the user \ud83d\udcf2. In 2026, people will […]<\/p>\n","protected":false},"author":60,"featured_media":52470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[204],"tags":[],"class_list":["post-52469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-helpful-tips"],"_links":{"self":[{"href":"https:\/\/ek.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/52469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ek.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ek.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ek.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/ek.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=52469"}],"version-history":[{"count":0,"href":"https:\/\/ek.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/52469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ek.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/52470"}],"wp:attachment":[{"href":"https:\/\/ek.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=52469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ek.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=52469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ek.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=52469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}