👉 On
November 30, 2025, fourth-year students of the educational program
“Economic Cybernetics and Business Analytics”, studying the
discipline “Organization of Computer Networks in Economics and
Business”, attended a lecture by Ivan Titov on the final day of Games
Gathering 2025 Kyiv .
🕹️ Games Gathering
2025 Kyiv is
one of the largest professional game development conferences in Eastern Europe.
It brings together leading industry professionals every year to present
technological trends and inspire a new generation of professionals.
🎤 During
his lecture, Ivan Titov , co-founder of the publishing agency Palaye ,
presented a case study of the successful release of the Ukrainian game
Becastled from early access on PC and consoles. Students learned about the
project’s comprehensive marketing and PR campaign, which included working with
media, influencers , getting featured on the Steam homepage , and promotion on
the PlayStation platform .
🤖 The
lecture “Successful Exit from Early Access Becastled – Marketing and PR at
Release” demonstrated how technical aspects of development are combined
with business strategies for promoting the product on the market. This is
especially relevant for future professionals who plan to work at the intersection
of technology, economics, and business analytics in the gaming industry.