Economic Cybernetics Department
ERI of Business, Economics and Management of SumDU

Artificial intelligence is changing the rules of the game: what trends will determine the economy in the coming years?

🚀A few years ago, artificial intelligence was associated mainly with futuristic forecasts and experimental technologies. Today, the situation has changed dramatically. AI has become one of the main drivers of the digital transformation of the economy 📈, changing approaches to doing business, managing companies, serving customers and making managerial decisions.
☝️World statistics confirm: the use of artificial intelligence has ceased to be a competitive advantage – it is gradually becoming a necessary condition for successful development.
📊Over the past two years, the level of AI implementation has grown at a record pace. If in 2023 only a little more than half of companies used artificial intelligence technologies, today their share has reached 78%.
AI is most actively integrated in the fields of information technology, marketing, sales, finance, healthcare and production. Almost every one of these industries already demonstrates examples of how intelligent algorithms help reduce costs, increase productivity, and open up new opportunities for development.
💰The dynamics of investments are no less indicative. In the first quarter of 2025 alone, venture capital investments in AI companies exceeded $80 billion, and almost half of all funds invested in US startups were directed specifically to projects in the field of artificial intelligence. This indicates a high level of investor confidence in the technology and expectations for its further rapid development.
🤔The greatest interest today is caused by generative AI, predictive analytics, business process automation, and management decision support systems.
🛒Tangible changes are also taking place in e-commerce. More than half of online companies are already using AI to personalize offers, analyze customer behavior, and forecast demand. Experts predict that the use of intelligent recommendations can increase online sales by almost 60%, while helping businesses optimize logistics, manage inventory more effectively, and reduce operating costs.
🏭Artificial intelligence is increasingly being implemented in small and medium-sized businesses. Already, about 75% of enterprises are experimenting with AI or using it in their daily work. For entrepreneurs, this means not only the automation of routine processes, but also the ability to more quickly analyze large amounts of information, predict risks, and make informed management decisions.
🌏The world leaders in AI development remain the countries of North America, which account for more than a third of the global artificial intelligence market. At the same time, the most dynamic growth is demonstrated by the Asia-Pacific region, which is actively investing in digital infrastructure, innovation, and training highly qualified specialists. It is these regions that are currently setting the pace for the development of the global digital economy.
🎓 AI is transforming the demands on future professionals
Employers increasingly value the ability to work with big data, use artificial intelligence tools, analyze information and make data-based decisions. For economists, this means the emergence of new professional opportunities – from business analytics and financial modeling to market forecasting and developing digital strategies for enterprise development.
That is why today, economic education goes far beyond the traditional study of finance or management. The training of a modern economist increasingly combines economic knowledge with digital technologies, data analytics, mathematical modeling and artificial intelligence tools. Such an interdisciplinary approach opens up new prospects for graduates to achieve professional fulfillment in the digital economy and global competition.
📚 The material was prepared based on information from shopify: https://www.shopify.com/blog/ai-statistics