Economic Cybernetics Department
ERI of Business, Economics and Management of SumDU

Digital 2026: A three-tiered approach to content in the digital economy

The marketing of the future is not a one-time ad launch, but a constant brand presence at all points of digital contact with the user 📲. In 2026, people will search, compare, and make decisions based on social media, Google or AI searches 🤖, YouTube 🎥, and marketplaces.

According to the ‘Digital 2026’ guide from GENIUS.SPACE, a modern and effective marketing strategy is based on several key levels ⬇️

🔹 Level 1: Attention Layer

Use Reels, Shorts, TikTok, memes 😄.

The goal is to attract initial attention and build recognition. This is your ‘funnel launch’ 🚀

🔹 Level 2: Trust Layer

Publish case studies, customer stories, explanatory carousels 📊.

The goal is to demonstrate expertise and build the reputation of the brand or specialist 🤝.

🔹 Level 3: Depth Layer

Create long videos on YouTube, guides, analytical articles 📚.

The goal is to meet real needs, become a cited source, and get into AI search results 🔍

So, effectiveness in 2026 will be determined not by a single viral video, but by systematic work with the audience at all levels 🧠

Information prepared based on materials from S-Play: https://t.me/osvita_vdoma/3316