Economic Cybernetics Department
ERI of Business, Economics and Management of SumDU

Digital 2026: how businesses can turn data into real action

The modern digital economy no longer rewards those who simply collect data 📂. Companies that can quickly turn analytics into management decisions 📈 have the advantage. This is the focus of the GENIUS.SPACE guide ‘Digital 2026,’ dedicated to practical strategies for business.

At the heart of the changes are three key forces ⚡: social networks as a source of attention and influence 📱, search (Google + AI) as the main decision-making tool 🔎🤖, and video (YouTube, CTV) as a format for trust and depth 🎥.

Businesses can no longer afford to be present on just one channel — it is important to build a holistic digital ecosystem 🌍.

Content in 2026 is not a set of publications, but a multi-level system. It includes fast content to attract attention ⚡, explanatory content to build trust 🤝, and in-depth analytical content to truly meet user needs and ensure visibility in AI search 📊.

For students and specialists in economic cybernetics, these approaches are a clear example of how data, systematicity, and digital tools form a competitive advantage 🎯. It is precisely these competencies that will become decisive for specialists in the digital economy in the coming years.

Information prepared based on materials from S-Play: https://t.me/osvita_vdoma/3316