👀 Classic “by eye” management no longer works in today’s dynamic environment. Successful companies are increasingly abandoning intuitive decisions in favor of a data-driven approach – when every management decision is supported by numbers, analytics, and clear metrics.
🔍 What is data-driven management? It is a system in which decisions are based on objective, clearly measured indicators. The point is to systematically collect, visualize, and analyze key metrics that allow you to see the real state of affairs rather than trust your feelings. Thanks to this, managers can not just state problems “after the fact”, but also anticipate their occurrence and respond promptly.
📌 Metrics are not just reports. They are the language that teams use to communicate. For example, cycle time allows you to track how much time is spent on tasks. Its change can signal problems in processes: additional approvals, overload, or technical difficulties.
❓ What metrics should I choose? It all depends on the goals. In sales, it can be Conversion Rate or Sales Cycle Length, in development – Deploy Frequency or Bug Rate, in support – First Response Time and CSAT. But the main thing is not the number of metrics, but their ability to answer key questions: where are the weaknesses, how to improve them, and what works best.
🧠 Data-driven culture is not about tools, it’s about mindset. Integrating data into the daily activities of the team is the path to a mature organization. Regular dashboards, reviews, retrospectives, and transparent rules for working with data create room for growth. It’s important not just to “have data” but to be able to read, discuss, and turn it into action.
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The information was prepared based on the materials of E5: https://e5.ua/uk/blogpost-2/data-driven-process-management-yak-vykorystovuvaty-metryky-a-ne-intuyitsiyu/
